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Risk and Security Managers are Positive about AI

AI survey results and some hard data on the cost of a crisis

I'm traveling this week, but I've two snippets for you today: one on attitudes toward AI and one on the cost of crises.

I've also got a couple of announcements to share, so let's get started.

Risk and Security Managers Positive on AI

Last week, I had a great session with ASIS at the AI for Risk and Security Managers webinar. As part of the session, I outlined the three questions organizations should ask themselves concerning AI and how it affects their business.

  • How could AI give us an advantage?

  • How could AI challenge our business?

  • How could AI threaten or kill our business?

We polled the audience as follows and got some very encouraging results.

Using these three criteria, how do you think AI will most affect your organization? It is most likely to:

  • Offer us an advantage - 63.1 %

  • Challenge us - 35.4 %

  • Threatens us - 1.5 %

With over 100 attendees, this was a decent representation, and it's interesting - and promising - that so few see AI as a threat. You'll find it here if you want to read the whole article to help decide how AI might affect your business.

As I said, I have a couple of announcements - here's the first.

Free Crisis Exercises?

I've changed the CrisiDojo onboarding so all new accounts start with a free token to build a crisis exercise. That means you can build a customized crisis exercise for your organization for free in less than an hour.

The Cost of Crisis

It's always tough to answer the question, 'How much damage does a reputational crisis cause?' Unlike a business interruption or accident, the cost of reputational crises is much harder to determine.

Unfortunately, whether you're in the early stages of a crisis or trying to get a leadership team to find a preparedness program, 'How much could this cost?' is the kind of thing crisis managers get asked all the time.

It's challenging to tie the exact financial effects of a reputational crisis to the event itself, but some recent events in the US provide some quite compelling data. From Axios:

"Anheuser-Busch InBev is still feeling the reverberations of its April decision to engage transgender social-media influencer Dylan Mulvaney. Boycotts have come at a cost to both its stock and beer sales.

- The controversy has shaved billions off its market capitalization amid a 20% swoon in its stock (it's since recovered but sits well below the 52-week high it hit in March).

- This week, NielsenIQ data from consulting firm Bump Williams showed Bud Light losing its perch as America's most imbibed brew to Constellation Brands' Modelo.

Separately, both Kohl's and Target have been caught in the cultural maelstrom for selling LGBTQ-themed clothing, with right-leaning protests pressuring their stock prices."

Axios – 'The financial toll of right-wing backlash: At least $28B in market value', June 16, 2023 link

From the Axios article

The specifics of these events are less important than the clear link they show between a reputational crisis and a financial hit. This kind of polarization seems pretty unique to America, so you might not experience this exact situation with your organization. However, this is some useful data to have to hand when you're next asked the 'how much damage could this cause' question.

(Meanwhile, if you are in America, you need to consider the kinds of social issues you might face. Some of these will be issues you'll get pulled into; others will be because of things you've done or said. There will be times when you get hit by a crisis because you didn't say anything. These are complex challenges that will only become more acute and intense, particularly in the run-up to the election in 2024.)

Bringing the Daily SITREPS Back

The second piece of news is that I'm working on getting the daily SITREPs up and running again. Hopefully, you'll see these in your inbox before too long.

In-Person Workshops

A final bit of news is that I've just moved back to the US after several years abroad. I've got a lot planned for the next few years, and one thing I'd like to start is in-person risk and crisis workshops. Look out for more news on this once I'm settled, but if you have any suggestions, I'd love to hear them.

That's me. See you next week.

~Andrew